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Twitter联合苹果扩大体育赛事直播

来源: 南方日报网络版     时间: 2019年09月21日 02:46:09
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(原)(标)(题)(:Twitter联)(合)(苹)(果)(扩)(大)(体)(育)(赛)(事)(直)(播)(股)(价)(创)(7个)(月)(新)(高)(
据)(纽)(约)(时)(报)(报)(道)(,Twitter公)(司)(正)(在)(与)(苹)(果)(公)(司)(讨)(论)(将)(其)(APP引)(入)(苹)(果)(TV。如)(果)(协)(议)(达)(成)(,将)(使)(得)(苹)(果)(TV用)(户)(可)(以)(通)(过)(Twitter收)(看)(美)(国)(国)(家)(橄)(榄)(球)(联)(盟)((NFL)周)(四)(晚)(上)(的)(直)(播)(。Twitter公)(司)(将)(于)(下)(个)(月)(15号)(开)(始)(首)(次)(直)(播)(。受)(此)(消)(息)(影)(响)(,公)(司)(股)(价)(今)(日)(上)(涨)(6.7%,股)(价)(创)(7个)(月)(新)(高)(。
此)(举)(被)(市)(场)(解)(读)(Twitter公)(司)(继)(续)(押)(注)(体)(育)(视)(频)(直)(播)(。公)(司)(于)(今)(年)(3月)(打)(败)(包)(括)(Facebook在)(内)(的)(其)(他)(竞)(争)(者)(获)(得)(NFL周)(四)(夜)(晚)(比)(赛)((收)(视)(率)(最)(高)(的)(赛)(事)()的)(转)(播)(权)(。公)(司)(随)(后)(与)(签)(署)(一)(系)(列)(视)(频)(直)(播)(协)(议)(,对)(象)(包)(括)(温)(布)(尔)(顿)(网)(球)(公)(开)(赛)(、美)(国)(国)(家)(篮)(球)(协)(会)((NBA)等)(。
在)(电)(视)(娱)(乐)(市)(场)(,体)(育)(直)(播)(始)(终)(处)(在)(收)(入)(顶)(端)(。以)(NFL为)(例)(,根)(据)(付)(费)(网)(站)(Howmuch.net统)(计)(,NFL上)(赛)(季)(收)(入)(高)(达)(130亿)(美)(元)(,而)(国)(内)(熟)(悉)(的)(英)(超)(赛)(事)(排)(名)(第)(三)(年)(收)(入)(达)(到)(53亿)(美)(元)(。
重)(要)(赛)(事)(转)(播)(权)(对)(于)(平)(台)(来)(说)(至)(关)(重)(要)(。以)(EPSN为)(例)(,其)(在)(1979年)(首)(次)(开)(播)(,但)(规)(模)(始)(终)(较)(小)(。公)(司)(于)(1987年)(获)(得)(8项)(NFL转)(播)(权)(成)(为)(公)(司)(发)(展)(的)(转)(折)(点)(。公)(司)(随)(后)(拿)(下)(美)(国)(职)(业)(棒)(球)(大)(联)(盟)((MLB)等)(赛)(事)(,逐)(渐)(成)(为)(覆)(盖)(160个)(国)(家)(,销)(售)(收)(入)(120亿)(美)(元)(,品)(牌)(估)(值)(高)(达)(169亿)(美)(元)(的)(体)(育)(转)(播)(巨)(头)(。
通)(过)(转)(播)(体)(育)(赛)(事)(,Twitter公)(司)(有)(望)(扩)(大)(其)(用)(户)(规)(模)(及)(及)(广)(告)(收)(入)(。作)(为)(一)(家)(传)(统)(社)(交)(网)(络)(公)(司)(,Twitter对)(直)(播)(活)(动)(并)(不)(陌)(生)(,公)(司)(总)(是)(以)(自)(己)(的)(方)(式)(进)(行)(直)(播)(:在)(今)(年)(莱)(昂)(纳)(多)(·迪)(卡)(普)(里)(奥)(赢)(得)(奥)(斯)(卡)(奖)(的)(那)(最)(后)(的)(一)(分)(钟)(里)(,用)(户)(发)(出)(了)(44万)(条)(推)(文)(,创)(历)(史)(记)(录)(。而)(公)(司)(72%的)(使)(用)(群)(体)(属)(于)(18-34岁)(人)(群)(这)(一)(特)(点)(也)(将)(为)(转)(播)(产)(生)(叠)(加)(效)(果)(。
包)(括)(Facebook在)(内)(的)(社)(交)(网)(络)(巨)(头)(也)(将)(体)(育)(赛)(事)(直)(播)(视)(作)(广)(告)(收)(入)(的)(下)(一)(个)(增)(长)(点)(,正)(在)(积)(极)(洽)(谈)(赛)(事)(转)(播)(权)(。整)(个)(体)(育)(广)(告)(市)(场)(收)(入)(正)(在)(由)(电)(视)(端)(向)(网)(络)(移)(动)(端)(转)(移)(。
Twitter公)(司)(本)(身)(正)(处)(在)(艰)(难)(时)(期)(:公)(司)(今)(年)(2季)(度)(财)(报)(不)(及)(预)(期)(,营)(收)(增)(速)(创)(IPO以)(来)(最)(差)(纪)(录)(。公)(司)(用)(户)(增)(长)(已)(陷)(入)(瓶)(颈)(,明)(显)(不)(及)(其)(他)(社)(交)(媒)(体)(,其)(股)(价)(也)(处)(于)(IPO以)(来)(的)(历)(史)(价)(格)(低)(点)(。
(2016超)(级)(交)(易)(员)(百)(万)(大)(奖)(赛)(火)(热)(报)(名)(中)(!)返)(回)(搜)(狐)(,查)(看)(更)(多)(
责)(任)(编)(辑)(:
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