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以“惠”落地——徽商银行副行长慈亚平畅谈普惠金融“徽农”品牌体系

来源: 南方日报网络版     时间: 2019年07月18日 12:47:55
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(  新)(华)(网)(北)(京)(7月)(1日)(电)((石)(海)(平)()7月)(1日)(,徽)(商)(银)(行)(副)(行)(长)(慈)(亚)(平)(做)(客)(新)(华)(会)(客)(厅)(,畅)(谈)(徽)(商)(银)(行)(普)(惠)(金)(融)(“徽)(农)(”品)(牌)(体)(系)(。  今)(年)(1月)(份)(,徽)(商)(银)(行)(普)(惠)(金)(融)(“徽)(农)(”品)(牌)(正)(式)(向)(社)(会)(发)(布)(。“这)(是)(徽)(商)(银)(行)(普)(惠)(金)(融)(的)(高)(度)(凝)(练)(和)(总)(结)(,通)(过)(徽)(农)(系)(列)(产)(品)(、渠)(道)(和)(服)(务)(带)(给)(老)(百)(姓)(真)(正)(的)(实)(惠)(,可)(以)(说)(是)(以)("徽)("命)(名)(,以)("惠)("落)(地)(。”慈)(亚)(平)(在)(访)(谈)(中)(说)(到)(。  “推)(出)(普)(惠)(金)(融)(品)(牌)(是)(展)(现)(徽)(商)(银)(行)(普)(惠)(金)(融)(业)(务)(特)(色)(和)(理)(念)(的)(需)(要)(。”据)(慈)(亚)(平)(介)(绍)(到)(。徽)(商)(银)(行)(的)(农)(村)(普)(惠)(金)(融)(品)(牌)(提)(炼)(了)(6个)(“徽)(”,分)(别)(是)("徽)(农)(支)(行)(”、“徽)(农)(金)(融)(服)(务)(室)(”、"徽)(农)(卡)(”、“徽)(农)(贷)(”、"徽)(农)(宝)(”、"徽)(农)(通)(”,均)(以)("徽)(农)("作)(为)(总)(品)(牌)(,并)(通)(过)(“徽)(泽)(乡)(里)(”演)(绎)(品)(牌)(内)(涵)(。  其)(中)(,“徽)(农)(通)(”终)(端)(是)(徽)(商)(银)(行)(独)(具)(特)(色)(的)(业)(务)(创)(新)(,可)(放)(置)(在)(依)(托)(村)(委)(会)(、村)(头)(小)(店)(建)(设)(的)(金)(融)(服)(务)(室)(内)(,为)(农)(户)(提)(供)(小)(额)(现)(金)(支)(取)(、现)(金)(转)(账)(、转)(账)(汇)(款)(、代)(理)(缴)(费)(、存)(折)(补)(登)(、口)(头)(挂)(失)(、密)(码)(更)(改)(和)(账)(户)(查)(询)(8大)(功)(能)(。“徽)(农)(通)(让)(农)(民)(足)(不)(出)(村)(就)(能)(享)(受)(到)(方)(便)(、快)(捷)(、安)(全)(的)(现)(代)(化)(金)(融)(业)(务)(,真)(正)(实)(现)(了)(打)(通)(农)(村)(金)(融)(服)(务)(的)(最)(后)(一)(公)(里)(。”  这)(些)(年)(来)(各)(种)(类)(型)(的)(金)(融)(业)(态)(层)(出)(不)(穷)(,“类)(金)(融)(”机)(构)(出)(现)(的)(问)(题)(也)(不)(少)(。作)(为)(安)(徽)(省)(内)(的)(一)(家)(大)(型)(主)(流)(银)(行)(,徽)(商)(银)(行)(有)(必)(要)(把)(自)(己)(的)(业)(务)(形)(成)(品)(牌)(向)(社)(会)(推)(广)(,让)(老)(百)(姓)(在)(消)(费)(时)(认)(清)(银)(行)(品)(牌)(,以)(免)(造)(成)(误)(解)(。同)(时)(,老)(百)(姓)(有)(了)(金)(融)(问)(题)(,也)(能)(根)(据)(品)(牌)(找)(到)(银)(行)(加)(以)(解)(决)(,对)(老)(百)(姓)(来)(说)(也)(是)(一)(种)(权)(益)(的)(保)(障)(。徽)(商)(银)(行)(的)(六)(个)(“徽)(”分)(别)(从)(不)(同)(层)(面)(来)(设)(计)(,有)(渠)(道)(,也)(有)(产)(品)(,客)(户)(很)(容)(易)(分)(清)(楚)(。“所)(以)(六)(徽)(品)(牌)(的)(发)(布)(是)(徽)(商)(银)(行)(保)(护)(金)(融)(消)(费)(者)(权)(益)(的)(一)(种)(有)(力)(实)(践)(。”  此)(外)(,徽)(商)(银)(行)(长)(期)(以)(来)(一)(直)(都)(是)(立)(足)(城)(市)(地)(区)(,在)(农)(村)(地)(区)(的)(市)(场)(认)(可)(度)(还)(有)(待)(加)(强)(。“要)(让)(大)(家)(更)(好)(的)(了)(解)(徽)(商)(银)(行)(,更)(好)(的)(了)(解)(徽)(商)(银)(行)(的)(产)(品)(和)(服)(务)(,就)(必)(须)(有)(一)(个)(品)(牌)(,围)(绕)(品)(牌)(来)(做)(宣)(传)(,从)(而)(提)(高)(农)(村)(市)(场)(对)(徽)(商)(银)(行)(的)(品)(牌)(认)(知)(度)(。”慈)(亚)(平)(说)(到)(。  “徽)(商)(银)(行)(发)(展)(普)(惠)(金)(融)(,除)(了)(履)(行)(社)(会)(责)(任)(以)(外)(,也)(要)(实)(现)(自)(身)(的)(可)(持)(续)(发)(展)(,可)(以)(说)(社)(会)(效)(益)(和)(自)(身)(效)(益)(两)(者)(都)(要)(兼)(顾)(。在)(这)(样)(情)(况)(下)(,无)(论)(是)(践)(行)(责)(任)(还)(是)(自)(身)(发)(展)(,都)(需)(要)(品)(牌)(来)(支)(撑)(。”慈)(亚)(平)(进)(一)(步)(解)(释)(到)(。  慈)(亚)(平)(对)(普)(惠)(金)(融)(的)(此)(番)(讲)(述)(,让)(记)(者)(体)(会)(到)(,徽)(商)(银)(行)(以)(“徽)(”来)(命)(名)(自)(己)(的)(普)(惠)(金)(融)(品)(牌)(,但)(最)(终)(落)(脚)(点)(还)(是)(“惠)(”及)(客)(户)(,特)(别)(是)(那)(些)(金)(融)(弱)(势)(群)(体)(。
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